Friday, December 5, 2014

Why you only need 2 people to grow your business!


There are things you need to do in your business, and there are things that need to get done. And they are NOT mutually exclusive.  

Growing your business is something that needs to get done, but it's interestingly NOT something that YOU have do!

Grow your business quickly by looking for 2 people who you perceive to be further along than you, and leverage them!

Seriously! That's it. It will work with any business!

Whether you’re looking for more customers or clients, or looking to expand your business reach - which we all are doing at some point, look for 2 people who you look up to in some way. 

They will be sure to have bigger networks, more buying power, will know more, will have a different perspective, new ideas and may even know what does not work!

Fill your weaknesses with the strengths of others.

Regardless of your area of opportunity, start by simply finding, talking to and asking for help from 2 people who you perceive to be further along than you.

You don't have to know how to do everything, you have to know people who can get it done! 

Master that pattern and the magic will multiply!


Now it's YOUR TURN! 

The best learning comes from experiences. So please, take a moment and share in comments below, what you think and how this has impacted you!

If you didn't see this in your inbox before reading it here, please jump over to www.LizDederer.com and subscribe to the list to get these notes weekly as well as insights I share ONLY with my email list! :)

And of course, if you found this topic helpful, get social about it and share it!

In the meantime, I look forward to seeing in the comments how you will maximize your value with what you learned in this #freemail article!

Till next time!

Liz :)

 ==>> For more #freemail articles like this, and insights I share only with my list, go to www.LizDederer.com/freemailblog.html

Friday, November 28, 2014

Master your mindset, not your marketing!


{Excerpt from the #freebook, 12 Quick and Easy Ways to Maximize Your Value in Life, in Business & Within you!}

5% of your income comes from marketing. The other 95% comes from your mindset.*

Marketing just does not matter as much as your mindset. Your marketing is a direct reflection of your business, which is a direct reflection of your mindset.

If you have fear or doubt, at any level, about the success, legitimacy, or worth of you or your business, it will show in your marketing.

No one buys uncertainty - and that is precisely, at some level, what you will be permeating throughout your business. It will show in the partnerships you make, the venues you choose, the investments you make, or don't make, the team you build - or don't build, and the strategy and goals you choose and commit to.

Is marketing important - yes. Absolutely. 

But marketing from a shaking foundation will get you nowhere. 

As you're building your foundation (to start or for growth) - invest more time, energy and effort into your mindset than you do your marketing and the pieces of your business puzzle will start to fall into your best alignment. 


Now it's YOUR TURN! 

The best learning comes from experiences. So please, take a moment and share in comments below, what you think and how this has impacted you!

If you didn't see this in your inbox before reading it here, please jump over to www.LizDederer.com and subscribe to the list to get these notes weekly as well as insights I share ONLY with my email list! :)

And of course, if you found this topic helpful, get social about it and share it!

In the meantime, I look forward to seeing in the comments how you will maximize your value with what you learned in today’s #freemail article!

Till next time!

Liz :)


==>> For more #freemail articles like this, and insights I share only with my list, go to www.LizDederer.com/freemailblog.html

Friday, November 21, 2014

3 steps to pricing your program so it's easy for you to sell

There's a lot of talk in the coaching and consulting communities to step out of the dollar-per-hour model and step into one of charging for value in 'high-end' packages.

Here is what I've seen happen as business owner adopt this thinking:

  • Hours get bundled as a package deal (which is the same as dollar per hour, just repackaged)
  • A price is created that seems ideal or in line with what others are charging, but doesn't it quite feel right or you have no way of knowing how your market will respond to it, or 
  • It get's lightly promoted, then someone comments the prices are too high, and the old model resumes.

Raising your rates for a high-end package is about stepping into a value based model.  But how do you really quantify that so that you know you're charging the right price?

In today's #freemail article I'll be sharing with you how can quantify your value so you can stop charging by the hour and stop thinking that the only alternative is to make up pie in the sky numbers that make you uncomfortable to say!

Ask any coach, consultant or service based practitioner about the value of their service and they will likely say 'priceless!'  And that's not to dodge the question, it's because it's as practical an answer as one can say.

Here are few scenarios to illustrate what I mean:

  • If you're working with a healer who is able to alleviate your chronic and debilitating back pain, what is it worth to you to be able to move and bend and lift things that you may not have been able to do for years?
  • If you're working with a physical trainer who is not only taking you from couch to 5K, but it incorporating your diet and family, what's it worth to you to have a healthier family for life?
  • If you're working with a business consultant who is able to identify a missed or overlooked opportunity, what is it worth to you to have that business growth that you would have been searching for outside of your company?


My point is, value in service work is a relative thing.  But in business, it does need to be quantified so that you exchange the energy + currency of commitment...aka money.

Where does this number come from?

If you're pricing by the hour or even in a 'high-end' package, you're pricing based on your economic needs and market conditions.

Nothing about that has your client in mind.
Nothing about that line of thinking has the result of your client in mind.


Here are 3 steps to pricing your program so it feels authentic to you and you're proud to talk about it:


1) Knowing what problem you solve...

When you're absolutely clear on what problem you solve, then you absolutely know how to solve it.  Putting together a program, package or offering from this perspective is much easier than looking at your tool box and wondering how you can bundle things together to be marketable.

2) Knowing who you solve that problem for...

Now that you know what problem you are uniquely brilliant and gifted at solving, identifying who has this problem is the next step.  This will enable you to obviously market to them, but more importantly, speak the language of their pain and know before you go to market what urgency it is to them to have this solved.

3) Knowing what the price of pain is to them...

You know the problem you solve + for whom, which means you also know their sense of urgency and commitment to getting it solved.  The price of pain is the number that will move them by sheer force of paying it from where the are to where they want to be.  It's the number that is too big for them to fail at this.
I recently was having a conversation with coach who shared this life changing nugget o brilliance with me.  She was running a low end, low maintenance program that was generating a few thousand a month and shared with me why she just pulled the plug on it.   
She said she was creating a space for people who want-to-want-to have this problem solved.  They didn't really want to change anything.  They just wanted to play.  
She is results driven and this community would never achieve results because they weren't fully committed to this higher vision and version of themselves.  She knew that by keeping this community alive, she was giving them a permission slip to play it small and THAT was not ok with her!
The price of pain is the dollar amount that will be painful enough to the client that drives them unapologetically towards the result you can facilitate.  

It eliminates those who want-to-want-it, and speaks loudly and clearly to those who want it.

What is the number that will make their palms sweat, stomach turn, and lose sleep already obsessing over the work that you'll be doing together because they want a head start so they squeak every dime out of this program?!

THAT is the number that you charge.


Now it's YOUR TURN! 

The best learning comes from experiences. So please, take a moment and share in comments below, what you think and how this has impacted you!

If you didn't see this in your inbox before reading it here, please jump over to www.LizDederer.com and subscribe to the list to get these notes weekly as well as insights I share ONLY with my email list! :)

And of course, if you found this topic helpful, get social about it and share it!

In the meantime, I look forward to seeing in the comments how you will maximize your value with what you learned in this #freemail article!

Till next time!

Liz :)

 ==>> For more #freemail articles like this, and insights I share only with my list, go to www.LizDederer.com/freemailblog.html

Friday, November 14, 2014

3 Powerful Scripts to help you use the word NO to fuel your growth

In the early stages of business, a new-entrepreneur can often be mistaken for a bobble-head.
 Bobbling yes to everything that comes their way.

That's going to get old real fast, and you're going to run the risk of running the race between seeing if you can burned out or go broke faster.

Not exactly the race you want to be competing in!The first and perhaps the most important thing that you can get masterful is using the word No - and meaning it!

Here are 3 Situations with easy-to-use scripts to help you say NO with confidence, grace and ease as you get started in your business.


1) Situation: Client wants you to 'do one more thing' that you've not agreed on in existing terms, but it will be 'real quick'.

The best thing about this scenario is that your work is so good your client thinks it will be real quick!  The problem is, real quick took 10-15 or even 20+ years to get there.  So real quick now, is not real cheap.

While you'd like to tell your client that, there is no need to 'put them in their place' or educate them. Rather, thank them for thinking of you for continuing to do work and then create firm and clearly defined boundaries to continue to uphold and maintain the integrity of the relationship.

Script: "Name, I'm more than happy to do this for you.  The terms of our present contract are up so I will write up a new contract with the terms for this scope of work.  I can have it to you (insert time frame).  Let me know when I can (expect deposit, or insert next step in your normal contract process), and I'll begin the work after that's completed.

2) Situation: Friend, colleague, networking partner wants to barter.

Oh the barter!  I must say I've been guilty of this up until as recent as this year.  But then I put myself as the student in one of the modules of the Money Mindset program and through the lens of my dominate money personality, I saw that the exchange of money as it relates to services is as important as the act of providing the service itself.

My school of thought on barters is that if you're going to exchange services in equal value, exchange money for equal value.  Even in you give the person a $20, and they hand it right back to you.  Money is the energy of commitment, and for so many people starting in business that are uncomfortable around money, stop putting yourself in situations to avoid it and start embracing it -in all ways, always!

Script: "I would be honored to (fill in blank with the services you provide).  I no longer barter, and presently am not in the market for your services.  If you're interested, I'm happy to take you on as a client and (fill in blank with your services again).  When can we jump on the phone (or insert next step in sales process.)?

3) Situation: Someone wants you to work on a project that doesn't align with you. 

This scenario can also apply to working with someone who you feel may be a wrong fit client.  This is the hardest one to get down because you're saying no to business.  And especially in the early days, this can seem like an absolutely foolish thing to do.  What I know to be true, is that if you take on a wrong fit client or project, there is no amount of money that will justify it's painful existence in your world.

Practice this in a mirror.  The situation will come your way, and you'll want to be prepared when it does!

Script: "Thank you so much for thinking of me to work on your xyz.  At this point, I will have to say no to this project as it doesn't align with the direction I'm growing in.  If you have projects, or know of projects that are more like abc, I'm happy to take a look at those!"

Notice what I've not done once above.  Not once did I apologize.  Standing firmly, powerfully, confidently and delivering 'No' with grace and ease means not apologizing for your stance.

I don't apologize when I'm standing there and someone bumps into me.

You don't do that either!

The other thing that I referenced in 2 scenarios is a process.  When you have processes in place in your business, you're less likely to put a client in a position of feeling left outside the system or being picked on etc.  And when your systems and processes are buttoned up tightly and have been tested a few times, you might have a client feeling like you designed the whole process just to make them feel extra special!

And that's kinda the whole goal in all of this!  :)

Now it's YOUR TURN! 
The best learning comes from experiences. So please, take a moment and share in comments below, what you think and how this has impacted you!

If you didn't see this in your inbox before reading it here, please jump over to www.LizDederer.com and subscribe to the list to get these notes weekly as well as insights I share ONLY with my email list! :)

And of course, if you found this topic helpful, get social about it and share it!

In the meantime, I look forward to seeing in the comments how you will maximize your value with what you learned in today’s #freemail article!

Till next time!

Liz :)


==>> For more #freemail articles like this, and insights I share only with my list, go to www.LizDederer.com/freemailblog.html

Tuesday, November 4, 2014

3 questions to ask before you change anything in your business

I love this image because not only does it share the importance of being in good shape, but it gives you a great example of how the things we casually say greatly impact and affect our lives.  

Think about it.  If you're telling yourself you want to be skinny for summer, then you're only looking at quick-fix solutions.

Extreme diets, pills, massive amounts of exercise, etc.  All of these are quick fixes that ultimately are not sustainable in your life.   

But if you change those three words to fit for life, well now you start doing things that you can live with.

Cutting out junk food from your grocery trips, ordering better in restaurants, drinking more water, going for a walk after work etc.

Those are all small, manageable tweaks to your life that are sustainable.

That is where you start making some real impact and start realizing some pretty impressive results!

Same thing in business. 

If you're only focused on the short-term, "What can we do to increase traffic tomorrow?"  then you're still only looking for short-term, quick-fix solutions.  Nothing you implement will necessarily be sustainable, nor should it be. 

Think of your business as being fit for life.  

Long term thinking will add greater results to your business, ultimately through adding greater value for your customers.

Being fit-for-life is a long-term, sustainable solution.  

Here are some questions to ask yourself when considering changes to make sure you're thinking in terms of adding long-term value to your business:

1) Is this something my best customers would love?
If you're bringing something into your business because YOU love it, it doesn't necessarily mean your customers will love it.  And if they don't love it, you can be fairly certain they're not going to vive you money for it!


2) Will this help attract more people like my best customers?
I talk to so many business owners who 'want a new website', or want to start blogging, or want to get more involved in social media.

Those are all fine projects to take on.  But let me ask you this - will it help you attract more people like your best customer?

More traffic is not always a good thing - especially when they're the wrong clients.

Rather than blast through a loud speaker, blow through the dog-whistle that only your best customers will hear.

3) Will this help convert my good customers to my best customers?
If the thing you're doing is not going to add greater value to your current customers, don't do it!

Waaay back in my early days of retail training, I trained a sales team saying that "you always want to turn your customers into clients, but you never want to turn your clients into customers."


Notice how each question was consumer centric.   Adding value in your business, doesn't have much of anything to do with you or your bottom-line.  It does have everything to do with your customers experience.  Focus on them, and the result will be a better business for yourself!


Now it's YOUR TURN! 
The best learning comes from experiences. So please, take a moment and share in comments below, what you think and how this has impacted you!

If you didn't see this in your inbox before reading it here, please jump over to www.LizDederer.com and subscribe to the list to get these notes weekly as well as insights I share ONLY with my email list! :)

And of course, if you found this topic helpful, get social about it and share it!

In the meantime, I look forward to seeing in the comments how you will maximize your value with what you learned in today’s #freemail article!

Till next time!

Liz :)


==>> For more #freemail articles like this, and insights I share only with my list, go to www.LizDederer.com/freemailblog.html

Tuesday, October 28, 2014

Top 4 Favorite + Frequently Used Systems in My Business

I can not even begin to describe how relieved, freed and unburdened I feel since I removed myself from my own way and am leaning on SYSTEMS to do the dirty work for me!

I have leveraged + automated systems for:
  • creating my newsletter format,
  • creating content,
  • making sure the newsletters are being done - IN ADVANCE! 
  • scheduling calls with clients,
  • getting pre-call data,
  • post call check in’s,
  • progress testimonials. 
I even have systems to invite people I meet through networking to my email list where it’s super easy for me to keep in touch with them!

SYSTEMS LIBERATE!!

Here's my "Liz-Ism" for the word SYSTEM:



I've taken the liberty of putting together a list of my 4 most favorite and frequently used systems in my business:

1) Google Calendar
(All the cool kids use it!)

But let me tell you, I was sooooo amazingly resistance to this at first.  For those who have been with me a while, listen to my trainings or follow me socially, you know I'm a #coloredpenjunkie!  I love journals, I love planners - I'm happiest at an office supply store in the planner aisle!  

When Google Calendar was introduced to me, I said NO WAY am I ditching my planner and using my phone!  

Well - after much curiosity of everyone else in the world using the dang thing, I finally got out of my own stubborn way and saw the beauty, ease and simplicity of using an online time management and tracking system.

For the rest of my thoughts, actions and life - it's my planner (which I'll get to in a moment!)


2) Online Appointment Scheduler
Schedule Once (because why do it more than that?!)

Starting in my business, I scheduled with clients 'the old fashioned way'.  
What's better, Tuesday at 3, or Friday at 1?
Neither, ok, how about next week.
Oh, you're on vacation.
How about the next week....

I was going nuts!  

ScheduleOnce was introduced to me by a coaching colleague who had me use it to book time to speak with her!  First having the experience of the end user - I was so impressed with how easy it was!

No back and forth - I'm in her calendar without seeing her personal appointments, just available time. I open another screen to see my calendar, find something that works for both of us and VIOLA - I schedule it!

As someone who uses it now in my business, it links IN REAL TIME to the aforementioned (yes, I just used that word, no, I'm not a lawyer), Google calendar.  If I book an appointment on my google calendar and it overlaps on my 'open time' on schedule once, the scheduling system automatically knows to block that time as busy!

To date I've had close to 100 appointments booked through this system and not 1 user complaint!


3) Online Form Builder
(You read about this in last week's #freemail - but it's so helpful it bears repeating!)
Wufooooo!

If you’ve scheduled an appointment with me using the system above, you’ve either gone through or been directed to an online form to share some information with me. 

Why do I love online forms? Let me count the ways...
1) Online forms are an easy way to capture important and sometimes hard to get information, like testimonials, client progress, and insights into where someone is in their business.
2) As much as you'd like them to, no one is really going to reply to your bulk or mass distributed email.
3) Everyone is online, why not meet them where they are!
Up until recently I was using Google Forms to capture feedback, but recently I’ve switched back to Wufoo. 
Google was great for a lot of reasons, mainly, it’s free + super easy to use.  The challenge for me was that the data is captured and stored in a spreadsheet.

In many ways, I’m still stuck in 1999 and folders and paper are my go-to’s.  I like to have all information for each client in their folder. With the spreadsheet, this was tricky.

Wufoo is an equally easy to use form builder that emails me the form as the client has filled it out. It also sends a copy to them, because I think transparency and tracking is really important - especially in business growth. Wufoo, a SurveyMonkey company, is free for 3 forms, and then there are plans starting at $14.95 a month, or $129 a year.



4) My Planner
Paper + Colored Pens all the way!
Thoughts are spinning through my head at speed that would make a Category 5 hurricane look like a soft breeze!

Having my physical paper planner system that is flexible and robust at my finger tips is an essential element of my business and my life.

I use the Circa System from Levenger, which you can also find at Staples as Arc. It's a disc bound note book system with a hole puncher that puts rolodex style holes in your paper so you can move the pages in and out without opening binder rings.  The note books flips around like a spiral notebook too.

While I've purchased just about every planner ever made, over the years, I've taken what has worked best for me, left the rest behind and have made my own planner system of sorts.  

It's here where I do my planning, recapping, keep my 'egg basket' and my 'gold mine'.  In other words, it's my brain on paper where I can convert concepts to cash-flow!  

I wouldn't be surprised if sometime in the near future you see an email in your inbox announcing a beta version of this planner available!  



There are SO many more, and I started to write about them, but then I realized I was writing a book, not an article!  

So maybe in the future, look out for a new #freebook on a few of my favorite things!


In the meantime, take a moment and share in comments below, what you think and how this has impacted you!

If you found this any where other than your inbox first - WELCOME!  And please jump over to www.LizDederer.com and subscribe to the list to get these notes weekly, AND to receive insights I share ONLY with my email list!  :)

And of course, if you found this topic helpful, get social about it and share it!  


I look forward to seeing in the comments how you will maximize your value with what you learned in this #freemail article!

Sunday, October 19, 2014

How I recovered from breaking the #1 Rule in Email Marketing

Marketing your business can seem overwhelming.  So much so, that we may end up in a paralyzed state of confusion, frustration, heart palpitations and general flux.

I've been using email marketing in my business for a little over a year now.  I started off full of excitement that I was now joining the world of 'internet marketers'.  However, not long after starting on this adventure, my journey came to a screeching hault when my email marketing service provider canceled my account because I broke the #1 rule in email marketing! (I'll get to that in a bit).  

After having my account closed, I went email-less for a while.  I was in a state of business hibernation, certain this was a sign and that I should find another way to grow my business.

Really?  How?  
Smoke signals? Facebook?  (same thing by the way).

I decided to get over myself, and I found a new email marketing service and started doing things the right way!

Here are 6 simple steps to use email marketing to ensure you're delivering MASSIVE VALUE to your clients and future clients!



Tip #1) Get Started!
Do you have an email list?
Do you have an account with an email marketing service?

All you need to get started is ONE email address - and guess what, it can be yours!  Seriously!  From there, forward that email to your clients and ask them subscribe and provide them with a link.  

Tip #2 offers another way to get people to subscribe, but before you go there, read the next paragraph!  

When I was first starting to use email marketing, I started with MailChimp.  
It was great, super easy to use, easy to track metrics, and as you're starting, it's free!  Overall it's an amazing service. 

The problem is, I broke the #1 rule of email marketing: I added people to my list who did not subscribe!  

After the first few emails went out, my unsubscribe rate was really high, and I actually had someone contact MailChimp to cancel my account.  While I feel that was a bit unnecessary, I take full responsibility and see that as an amazing learning + teaching opportunity.  


Tip #2) Ask for help!
When I first had the idea to convert to a 'real' newsletter, I was super excited and kind of embarrassed that I hadn't done it yet.

Having messed up on my own the first time, I hired an Implementation + Delegation Coach to help me get my ship in top shape!

She referred me to a virtual assistant team that specializes in the email program I use (Ontraport).  Based on my concept, they were able to put together a great email template for me to run with.  From there, I made some edits, added the content - and viola!  I have a newsletter!


There is really something to be said about having people to be accountable to - both up and down!  Not only do I have to have a 90-day strategy together, I have to, um, DO IT too!!


Tip #3) Give people an incentive to get in contact with you!

Based on that little story above, you're probably thinking "No way am I going to add anyone's name to my list!  So then, how do I GET people on my list if I'M not the one adding them?"

Easy - give them a juicy incentive to add themselves to your list!  

>Write an ebook of helpful tips, shortcuts or tricks that speak to your expertise that your tribe can not live without!  (click here to see my #freebook download). 
PS - An ebook doesn't have to be an overwhelming task.  If you've given a talk or hosted a teleseminar or webinar on a topic your tribe will love, have it transcribed, edit it, get it designed and BOOM - there's your ebook!  
> Give your newsletter a sexy or intriguing name so it doesn't sound 'newslettery', it sounds appealing. 
>Offer a free report on something laser specific that your tribe MUST know!

Tip #4) Pace yourself.
There are a few lists I'm (and will be off soon), where the content is good, but the messages are daily, and sometimes 2-3 times per day.  

That's a lot.  I don't have time to a) read it and if I did, I certainly wouldn't have time to absorb or implement what they are saying.

It's also a lot to create, write, edit, proof read, etc.  It's just a lot.

Pace yourself as you're getting started.  There is absolutely nothing wrong with starting with an article once a month.

If your metrics are strong (meaning people are opening the emails and clicking through to the articles), then you may consider increasing frequency.


Tip #5) Focus on quality, not quantity!
When I put the finishing touches on this newsletter, thoughts of fear instantly came flooding in...
"This thing is MASSIVE!"
"This is just like some of those newsletters I delete week after week."
"No one is ever going to read this."
"How am I going to create this much content every week?!!"


So I stepped away and asked myself what I would ask a client:
"Why did you first decide to create this new format?"

And the answer was simple - MASSIVE VALUE.

I get a fair amount of weekly newsletters from mentors I follow, respect and admire.
And yes, I'll admit it, there are weeks I scan, skim and usually delete.
But then there are weeks when I scan, something catches my eye, I read it, or I move it to a folder to read later or save for reference.

Why?  Because they deliver massive VALUE in their newsletters.

While yes, this format is MUCH longer than what I was previously doing, and actually much meatier (is that a word?), from what I was planning, I landed on this format based on the vision of massive VALUE.

If I had been concerned with word count, keeping a certain length or doing what others were doing, I would have censored myself and missed the whole point of MASSIVE VALUE!  


Tip #6)  Do not fear the unsubscribe!
The first few times people unsubscribed from my list, I was heart broken and devastated!  I mean, really, who do they think they are?!

Well I'll tell you exactly who they are!  They're someone who doesn't resonate with my message, frequency or something.

So now let me ask you, why would you want someone who doesn't resonate with your message on  your list?  Are they an ideal client?  No!  Are they going to become a client?  No!  Are they going to share your message?  No!

So guess what?!  The unsubscribe is a good thing!!

So now it's your turn!
The best learning comes from shared real life experiences.  Take a moment and share in comments below, what you think and how this has impacted you!

If you found this any where other than your inbox first - WELCOME!  And please jump over to www.LizDederer.com and subscribe to the list to get these notes weekly, AND to receive insights I share ONLY with my email list!  :)

And of course, if you found this topic helpful, get social about it and share it!  


In the meantime, I look forward to seeing in the comments how you will maximize your value with what you learned in this #freemail article!

Talk soon!




PS: If you find yourself in this same boat having a hard time with accountability, getting started with email marketing, or want to talk through sequencing, you're not alone!  Matter of fact, you're just like every other person I have ever talked to!  Get unstuck with a swift kick in the...ear, let's talk!  Go to www.CallWithLiz.com to book a strategy call with me!

Wednesday, August 13, 2014

Failing is success

Click here to LISTEN to the #FREEMAIL

I worked on a project for 8 hours last week and then I deleted it.  Intentionally. 
Here's what happened:
You see, this project I was working on is new for me.
It's a training course online, an info product.
(If you're on my list, you've seen me send some emails about it).
I’m building it as I’ve seen it done by others, but honestly, it’s just not feeling right.
I worked on it for 8 hours over 2 days.
After a restless sleep the 2nd day, I woke up and deleted it entirely and intentionally at 4am.
Then I slept well for a few more hours.
So, why did I wake up in the middle of the night to intentionally delete all of my work?
The following day, I cleared my schedule to work on it some more, but knowing you can't solve a problem with the same mind that created it, I knew I had to do something different.  
Here's what I did, that you can do when you're feeling in authentic or having a Sisyphus moment. 
1) Step away from the thing.You can not solve a problem with the same mind that created it.
I knew if I kept at it, I'd be forcing something that may not be meant to be.
You see, 'trying' to figure something out is another form of forcing it to work. {click here to see what I have to say about the word try}
So, I stepped away from the project completely.  That small action - which felt equally huge, uncertain and terrifying at the time, created a space for new ideas, options and possibilities.
2) Ask for help.Sometimes you have someone you call.  Sometimes you don't.
In this case, I knew the answer was within me, I had just created so much noise from the 'need' to get this done, I couldn't hear it.
So, I asked, openly, to the universe, for the willingness to see this differently.
In other words, I prayed about it. 
3) Stay open to possibilities 
There is no use is asking for help if you're just going to do your thing anyways.  There's a name for people like that, they're called ASK-holes!
After you ask for help, you must stay open to receive the message, fully and completely.  Be so open that you adopt and embrace and embody the idea as if it was your own.  That is the only way it will stick.
4) Do something different.After I asked for help, started getting some hints at possible next steps, then the work started!
I prepared to show up fully for the assignment when it became clear.
The first step was to fully close out the project, which meant doing something I had NEVER done in my business before.  It was uncomfortable at best.  But I knew it had to be done.

This is what growth looks like.
This is what you can't do, and can't talk about in traditional work environments. You can't do and openly fail. You can talk about and truly explore and understand failure.
But failure happens 99% of the time.
Success only happens once, and then you move on to something else.
Mastering failure. Getting comfortable with it. Learning to embrace, accept and explore it - that's what creates the success.

YOUR TURN!
The best learning comes from experiences.  So please, take a moment and share in comments below your thoughts and how this has impacted you!
If you found this any where other than your inbox first - WELCOME!  Add your name and email in the box at the bottom of the page to get these notes and insights I share ONLY with my email list!  :)
And of course, if you found this topic helpful, get social about it and share it!  
In the meantime, I look forward to seeing in the comments how you will maximize your value with what you learned in today’s FREEMAIL article!
Till next time!!
Liz :)

Thursday, August 7, 2014

Do you suffer from a false sense of busy?

Up until yesterday, I had a Facebook Group for Soulful Entrepreneurs.
Up until yesterday, because yesterday, I shut it down.
Here's why:
I had a conversation with a fellow entrepreneur yesterday morning. We were discussing people who do their own websites, business cards etc and how it gives them a false sense of 'business' and puts a false sense of what's important as a new business owner on their mind.
We agreed that it's best to wait on certain things in your business until one is in a financial position to invest in having certain things done professionally.
So why did I close the Soulful Entrepreneur FaceBook Group?
For the very same reason that I will talk new-preneurs out of a website more than I'll encourage them to have one!
I wasn't investing in it.
I wasn't maintaining it.
I wasn't directing people to it.
I was hoping people would find it and be drawn to it and keep it alive.
I didn't have a solid, or even loose marketing plan for it.
And there was nothing about it that was tied back to my profits.
It was creating a false sense of busy that added items to my to-do list, but didn't add anything to my bank balance.
When you're starting, especially when you're starting (and by starting I mean under 5 years) you're being cautious with your resources, (another word for currencies).
Remember, there are several forms of currency. The one we think most about is money, but they also include your time, energy and your efforts.
This false sense of busy was ultimately causing more harm than good.
So how do you get out of this business busy-ness trap so you can start earning more by working on the right things?
I created a little math formula:     Recognize + Decide + Do = Result
In numbers:      50% + 45% + 5% = 100%! 
Step 1) Recognize you're in it.
You know the saying, 'you can not change that which you don't acknowledge.'  Having the ability to fully know that you are in something, or doing something that you don't like is half of the battle.
Step 2) Decide.
Work through the mental resistance and get to the point of absolute concrete no-going-back decision.  This is the mental clutter that is creating sub/unconscious patterns and behaviors that are keeping you perpetuating more of what you don't want.  Deciding to change those patterns, deciding to adopt new ones, deciding to accept the willingness to do something differently, thats 45% of this change equation.
Step 3) Do something different.
Contrary to popular belief, the action is the easy part.  Once your mind is made up, the body follows.  Only 5% of this equation is action oriented. 
INVEST + CHOOSE WISELY. What you focus on expands. If you focus on business busy work, you'll get more of it. If you focus on getting clients, you'll get more of them. And if you focus on money, you'll get more of that.

Share in the comments below where you feel this false sense of urgency creeping in and what ONE thing you're going to do TODAY to course correct!
Can’t wait to hear what you have to say!
Peace & Love,Liz :)

Tuesday, July 22, 2014

Leaving was the best thing I ever did!

Did you ever walk out of an interview?
I did.
And it was THAT awesome!
I’ll never forget it. I was interviewing for an inside sales job (phones, account manager, order taking stuff).
The guy I would be working for was conducting the interview.
Think of the movie Office Space.... Ummm, yeahhhh...
The whole time I'm telling myself, "You can do this. You won’t interact with him that much. This is a good company. You'll move up quickly. This is a good opportunity.” 
{feeding myself complete bs.}
Then he says… “So, sell me this pen.”
He passes me a ball point pen from across the table.
“You want me to sell you this pen.” 
I take the pen. I look at the pen. I roll the pen on my fingers.
“You want me to sell you this pen?” 
Just checking. I want to make sure I heard him right.
“Um, yeah. Sell me the pen.”
And that’s when it happened.
No way in hell could I work for this guy.
NO WAY IN HELL could I be a pen sales lady robot weirdo.
No way in hell could I sit there, in that office, for 8 hours a day, 5 days a week, 50 weeks a year in an environment that supports stupid interview questions from the office space guy.
Now, you might say, Liz that’s harsh.
Maybe. But listen.
We all have our a-ha moments of clarity through pain or pleasure.
This one for me came through pain, which ended in so much pleasure.
{Deep breath}
“I just don’t think this is going to work. This is not going to be the right job for me. I’m sorry to have wasted your time. Can you please show me out?”
I don’t remember my feet touching the floor as I bounced out of that office and that corporation. That was the MOST LIBERATING & EMPOWERING thing I had done since Spring Break 2008 (that story will come another day.)
I listened to myself. I heard the bs I was telling myself was just that, bs.
And in spite of myself, I heard the truth.
I KNEW that was the wrong job for me.
I KNEW that was the wrong environment for me.
I KNEW that was the wrong opportunity for me
I heard myself, and I TRUSTED MY GUT.
That was one of the first times I listened to myself, and took decisive action FOR myself!


YOUR TURN!
Share with me in the comments below:  tell me about a time you’ve heard and trusted your gut - in business or in life.
What was the best part about it?
What was the scariest thing about it?
Why does that memory stick with you?
Can’t wait to hear what you have to say! 
If you’re coming across this for the first time, make sure you sign up in the far box at the bottom to receive the weekly freemails.  
In the meantime, I look forward to seeing how you will maximize your value with what you learned in today’s article!
Till next time!!
Liz :)

Monday, July 14, 2014

Simple Networking Formula To Grow Your Business Through Meetings

Any dynamic professional knows the key to growing a business is knowing how to ask for business.
A continuous stream of people injects energy into your business and creates new leads who become clients and lead to new clients.
The challenge most business owners face is not why to do this, or when to do this, or who to do this with.
It's how to do this!!
The answer is simple:  Invite.
Invite them to a seminar with you, a professional meeting, a free consultation, your store, lunch, coffee - the medium is irrelevant; the concept is crucial!
Be careful though - there is a wrong way and a right way to extend an invitation!
The right way is to extend an invitation in a way that shows value and encourages the individual to move forward with you, and ideally with someone they know as well!
The acronym G.R.I.P. provides a model for showing prospective people the value of what you're trying to show them. Let's use the scenario that you're inviting a colleague to join your professional organization.
You make a new contact and strike up a conversation about business, eventually getting to the following questions:
1. G: Are you interested in Growing your business?
Most business people you meet will answer yes, especially those you meet at networking events or those who do a lot of advertising in your community. They are networking and advertising in order to generate business.
2. R: Would Referrals help you to grow your business?
Again, most business people will answer yes to this question. Qualified referrals are highly coveted, and a strong referral network can generate a steady stream of business over time.
3. I: The Invitation:
How you word your invitation is key to showing value.
Show value by making the invitation about the new connections you will make for the person you are inviting.
Example: “I am working with a group of highly motivated professionals to grow our businesses through referrals. I would like to introduce you to these people. Would you like to meet them?”
Rather than making the invitation about attending a meeting or attempting to describe what the group is all about, keep it simple and make your invitation about the people the invitee will have the opportunity to meet.
4. P: Place and time of the meeting:
Wait until the person you are inviting shows interest before telling them where and when your group meets. If the person isn’t available to attend the next meeting, ask if they can make a future meeting. Put a reminder on your calendar to follow up.
Keep the invitation simple.
Your goal is not to SELL, but to simply get the person to the next step in your process so that they can make a decision for themselves.

YOUR TURN!
Share in the comments below some phrases that you use when moving someone to the next step in your business!  
If you’re coming across this for the first time, make sure you sign up in the far box at the bottom to receive the weekly freemails.  
In the meantime, I look forward to seeing how you will maximize your value with what you learned in today’s article!
Till next time!!
Liz :)

Tuesday, June 17, 2014

I can't get out of my own way...

Perhaps this should be the title of my memoir. 
But I'd never get it written!  (bud-um-bum!)
"Start by doing what is necessary,
then do what is possible,
and suddenly you are doing the impossible."
Sometimes what is necessary is as simple as getting up, putting both feet on the ground and walking forward.  It has to start somewhere, doesn't it?!
But it's just so much easier to get caught up in the busy-work of life.  We've created this false sense of urgency around cleaning out our inbox, or checking our FB page, or folding the laundry perfectly.
Start by doing what is necessary.
This part cannot be overlooked.  Being busy and being productive are two VERY different things.  If you're busy, you're doing things.  If you're productive, you're getting things done.  That's the key difference. 
Sometimes, being productive doesn't feel like being busy - which is odd if you're like me and used to running a mile a minute.  Sometimes, being productive is as simple as having coffee with a friend and listening.  You're learning something.  You're resting your body, you're refueling yourself and you're strengthening a relationship.
Start small.
Do what is possible.
This is where the busy might start to come back.  What is possible are actions.  Who can you call?  Who can you email?  What idea can you put on paper? 
This is where you are starting to build your something from nothing.  It's slow to start, so it won't feel productive at first.  Then next thing you know, you're creating a list of people to call back, or follow up with, or appointments to go to, or blogs to write, or ideas to pitch to a group.
Feeling busy already?  This is where your love for busy is fueling your need for action!
Do the impossible.
Think back to when you started.  You were stuck - you weren't even starting.  Then you put both feet on the floor and next thing you know you were walking.  Then you picked up the phone and next thing you know you were talking to someone on the other line.  Then you wrote and idea on a napkin and next thing you know you're sending your draft to be proofed by your team of peers.
All that seemed absolutely impossible when you first started, when you weren't moving, when you were just busy, when you couldn't get out of your own way. 
Now it's getting done...by you.  How's that feel?  Pretty damn good!!! 
(Pat yourself on the back - you've earned it!!)
Now get back to being productive!  :)
YOUR TURN!
I hope you enjoyed this article!
I would love to know what you think and how this has impacted you so please take a moment and share your thoughts in the comments below.
If you’re coming across this for the first time, make sure you sign up in the far box at the bottom to receive the weekly free mails.  
In the meantime, I look forward to seeing how you will maximize your value with what you learned in today’s article!
Till next time!!
Liz :)

Saturday, March 15, 2014

Pain of Change

I'M AN AUNT!!!
Miracles happen when you give as much energy to your dreams as you do to your fears. www.LizDederer.com

Nathan Morgan made an appearance at 8:42pm on 3/14/14 weighing in at 7lbs 3oz and 20" long!

He's healthy, sleepy, smells so sweet and is just perfect!!  Mom (my sister) is doing great!


Babies, in an instant, change our worlds.

When I found out I was pregnant in April 2011, my world changed.  It was then that reality smacked me in the face and screamed the question at me, "If not now, when?"

Up until that point, I had had many business adventures, but my 'reason why' was never really that serious.

I thought it was.  I thought that wanting 'a better life' or 'more money' were great goals!

But they were never anchored to me; they had no true feeling or meaning attached to them.
They were someone else's words that I was using as my own.

The moment I found out I was pregnant, and I looked around my office at the other mom's who were frantically trying to balance day care, with sick kids, with soccer, with dinner, with guilt, with excelling at their career, with societal pressures and with corporate pressures, I KNEW, at that moment - there has GOT to be a better way.

The defining moment, my turning point in moving my entrepreneurial dreams into a reality were when I realized the pain of staying where I was, how I was, was far greater than the pain of the unknown, the pain of change.

It is ONLY at that point that transformation from within can happen.

Up until then, it's wanting, it's wishing, it's hoping.
ACTION, Change, transformation occurs when that lever of pain get's pushed from one side to the other.

As much as we ever may see possibilities for others, see potential in others, and want more for them, NOTHING can happen for them until they see for themselves that the pain of staying where they are, how they are, is far greater than the pain or fear of change.

Click here to tweet that!

And no, I'm not saying you need to run out and have a baby for this to happen to you!  I'm just saying, you're not broken, there's nothing wrong with you if you've not yet felt that 'shift' inside of you moving you from 'want' to 'will die without'.  Keep keep'n at it.  Your 'thing' will come when you are ready for it to come.


I always think the best learning comes from other people's experiences.  Share for others in comments below, what is something that happened to you to shift you to change from the point of where & how you are to push you through the fear of change!


If you found this topic helpful, get social about it and share it!!

If you found this any where other than your inbox first - jump over to www.LizDederer.com and subscribe to the weekly-ish FREEMAIL list!  :)

Sunday, February 23, 2014

Now is the point of arrival.

The time I started writing this:  11:11am Sunday Morning 2/23.


I've been writing a little bit this morning, and took a break to watch Super Soul Sunday.

I'm always inspired by traditionalist who have gone awry - Oprah, the former reporter who has changed the world by asking better questions.  Deepak Chopra, former doctor who has changed the world by asking different questions.

I felt compelled on this commercial break to write this to you and share this moment that just literally brought me to tears.

When prepping Oprah and her team on coming to India to interview him, he said, "When you arrive in India, just go with the flow.  And remember, now is the point of arrival."

Let me repeat:  "Now is the point of arrival."

His expansion on that thought is what brought me to tears, and I'll paraphrase hoping to do it justice as he was far more eloquent in his languaging:

In our modern culture, we are so consumed with our points of arrival.  What's next? What's ahead? Where are we going?  We're so preoccupied with what is ahead, that even when we get there, when we get to that point of arrival, we are instinctively programmed to look upon that moment that we've been anticipating, almost to disregard it, and continue forward thinking to what is beyond that.

What brought me to tears was the validation that we are all living for something that may never be.  How sad.  That makes me so truly, deeply and sincerely sad on the inside.  I can't think of a better word, just sad.

So to shift that way of thinking, by focusing on 'now' as the point of arrival, you are giving yourself permission to be present in this moment.

For example, as I'm writing this, I'm thinking about when I'll send it, how I'll promote this post, etc.  So I'm consciously shifting my thoughts to the music I'm listening to in my earbuds, energizing yet calming - no words, just music.  I'm thinking about my fingers touching each key on my little keypad attached to my ipad.
(I have no laptop.  I run my business from my ipad and phone and occasionally my desk top when I feel the need to use a mouse.)


So to wrap up, I'd like to challenge you with something today.  Right now.  Enter in the comments below what you are doing at THIS exact moment.  What are your feet touching?  Are your legs crossed?  What do you see to your immediate right?  To  your immediate left?  What is your internal mood?  

Friday, February 21, 2014

How to know if it's 'growing pains' or is it 'just not right'?

Last year, I brought some people into my life.  It didn't feel 'right', but I know that as you move through a growth phase, it's kind of goes hand in hand with feelings of nervousness, being uncomfortable and general awkwardness.

What I know now, that I did not know then is that your gut telling you something isn't 'right' is a totally different feeling than nervousness, feeling uncomfortable and general awkwardness.

Here's how I know the difference now:
  1. If I find myself questioning the outcome, looking past the situation or circumstance to the results - it's growth related nerves etc.
  2. IF, however, I find myself questioning myself, the experience, the people, and instantly find myself altering something about ME to fit, THAT is my gut piping up to tell me, 'No way Jose.  Let it be.'

Here's an example of questioning the outcome:  Getting ready to give a speech.
Even the thought of that makes my stomach do flip-flops!
When I'm preparing for a presentation, speech, to teach a class or even run a small, intimate group workshop - my nerves are haywire!!  Why?  Because I want it all to go 100% smoothly.  I want the people to walk away transformed, enlightened, energized, and chomping at the bit to take action!

Yes, I'm also terrified that the stage will collapse, the mic won't work, the slides won't turn, my heel will break half way through and my fly will be down the whole time while I'm talking with spinach in my teeth - but I KNOW that's just nerves.

I'm not questioning myself internally, I'm questioning external components of the situation.

Here's an example of #2, questioning yourself: Signing a contract.
When I'm getting ready to do business with someone, there are tons of emotions flying around: excitement, nerves, anticipation, coupled with tons of energy!  Then there's that moment, before hands shake, before pen goes to paper, that you either move forward without hesitation, OR, there's a moment of pause.

That small moment can feel like a shiver going through you making you stop in your tracks - if even for an un-noticeable moment.  It can be a small voice popping up saying 'what if', a replay of a conversation you had with someone earlier sharing their 2 cents you chose not to fully hear at the time.  It's something coming to the surface from within you making you look inward, into yourself, making you question the decision as a whole.

And it's SMALL.  But it's that moment of pause that is NOT nerves, awkwardness or being uncomfortable - it's your GUT telling you, 'something just ain't right here'.
{Yes, you can tweet that!}

It's small, but remember, your gut is not necessarily trained to be loud yet.

So here's where the rubber meets the road.

For me, the good news is, I'm getting better at discerning the difference.  And even if I missed it initially, I'm getting better at recognizing it even after the fact and then taking action to make it 'feel right' again for me.

And the other side to this is that my GOALS, my reason WHY I need to continue to move forward on MY journey have become so intensified lately that I'm honestly 100% unapologetic about who doesn't make the cut in my journey.  So it's all good.  I'm not worried about hurting feelings.  I'm only concerned with what is going to 'feel right and best for me!

As I said in an earlier post, the one rule I set for myself when fully embracing this journey was "if it doesn't feel good, don't do it.'


What's an example of a time you've had that gut check?
Do you have any tips for knowing it's your gut vs nerves?

Share below!

Wednesday, February 19, 2014

Being Transparent In My Business

In yesterday's note, I briefly touched on the transition my business underwent this past summer, and how I decided to be open about it rather than hide behind the scenes while I shifted gears.

I got some great responses to that note!  ( Have I told you how much I LOVE your feedback?!!)

Being transparent in business is not easy.  In fact, it's the polar opposite of how we're 'trained' in traditional business.

In my working experience I found that busy was valued over productive, conformity valued over originality, and perception valued over reality.  (I'm trying to shed my cynicism, but I know it's apparent here.)

Working for yourself, the reverse is not only true, but necessary.
Busy doesn't pay the bills, being productive does.
Conformity is for the masses, originality is separates one corner store from the next.
Perception is false, being your real self is what connects people to one another. 
My point is, that's a lot of unlearning to do.  You may look at people in your particular field and see the people at the top and work yourself into a frenzy emulating their every move to be more like them than the person you are today, so your business will finally take off.

What you're missing is that THEY went through a painful, awkward and uncomfortable journey - just as you are.  You just didn't know them "when".  They weren't on your radar, or probably anyone's radar, because honestly, who wants to watch a train wreck in slow motion?!  You know the feeling, watching that awkward scene in a movie, and you're brought right back to your first dance at a new school when you thought it was casual, like your old school, but it was really dressy and you showed up in jeans and then went home devastated begging your parents to change your school first thing in the morning.  (Or was that just me?  Bueller?!)

My other point is, it's not just YOU going through this unlearning, this shedding of the familiar skin.  Anyone who has grown up in the traditional workforce has these habits, behaviors and traits to shed, to unlearn and to outgrow.

SO - why hide?!  Why PRETEND that you've magically figured it out?  Why lie to yourself and say that you're the only one who didn't get the memo?

That's where the transparency comes into play for me.  I tried the 'fake-it-till-you-make-it' thing.  It never felt right.  That's why when I rebranded, redefined and relaunched my business as what it is today, I told myself to always follow one rule:  If it doesn't feel good, don't do it.

For me, pretending, doesn't 'feel' right.  So I don't' do.  I'm, by nature, honest to a fault.  In business, yes, I do temper that.  I don't use my business as a platform to talk about every nitty gritty detail in my life.  That's not what I'm saying.

What I am saying is that my business is evolving and I'm 100% OK with showing you that.

Be yourself first.  Don't worry what anyone else will think about you, because guess what, in some way, they're wearing jeans to the dressy dance and that's all they can think about!!


PS:  Maybe for the dance, I was the only one who didn't get that memo.  So, here's your memo:  you're not the only one who is figuring it out!

ASK.  Be honest.  Be transparent.  Be vulnerable.

There is so much beauty in finding other souls who are right where you are.  That's where the real transformation happens.